Ujamaa: Let's Make Dollars!

Habari Gani! The fourth principle of Kwanzaa is Ujamaa (Cooperative economics): To build and maintain our own stores, shops, and other businesses and to profit from them together. Basically, let's get this money, together!

What if we spent our money with businesses and stores that were committed to our prosperity and not our oppression? What if we spent our money with stores that were not afraid to say Black Lives Matter? What if we spent our money with people who looked like us? Maggie Anderson, author of “Our Black Year: One Family’s Quest to Buy Black in America’s Racially Divided Economy” said in her TED Talk, “In the African-American community, our dollars leave the community in six hours. If Black people were to increase spending within our own community from 2 percent to 10 percent, we would create 1 million new jobs.”

We must do better! We encourage you to check out her full TED Talk below.

Read the book if you want to dig a little deeper.

Many people love to talk about Dr. Martin Luther King Jr's U have a dream speech and we love to share the beautiful part about his four little children to not be judged by the color of their skin. However, it’s the beginning of the speech, in the third paragraph, that speaks to righting the wrongs of the economic inequalities suffered by Black Americans since emancipation.

“In a sense we’ve come to our nation’s capital to cash a check. When the architects of our Republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir … Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked ‘insufficient funds.’ But we refuse to believe that the bank of justice is bankrupt.” -MLK I Have a Dream Speech
We are not asking you to only shop Black, we are asking you to consider Black-Owned businesses when making purchases.

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Our Podcast Episodes

Banking While Black

Avery and Jackson explore banking and share tips on how to find Black banks.

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Episode Resources

Kwanzaa: Ujamaa

Cooperative Economics - The community building and profiting from its own businesses.

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